eType Services, LLC ("eType," "we," "us," "our"), a wholly-owned subsidiary of eMagazines, provides digital publishing software and services to community newspapers and similar publishers. We respect your privacy and are committed to handling personal information responsibly.
This Privacy Policy describes how we collect, use, share, and protect information about you when you visit our marketing website at etype.co (and any other website operated by eType that links to this Policy), submit a contact or demo request, or otherwise communicate with us. Please read it carefully.
This Policy applies to information collected through etype.co and related eType-operated marketing pages, our sales and support email channels, and our contact forms (collectively, the "Site").
This Policy does NOT cover:
publication.etype.services or other authenticated publisher portals, which are governed by separate agreements with the applicable publisher;When you submit a Request Demo form, email us, call us, or otherwise contact us, you may provide:
When you visit the Site, our web server logs automatically receive:
utm_source, utm_medium, utm_campaign) so we can understand which campaigns drive interest.We may receive limited information about you from public sources (e.g., your publication's website) or from referrals (e.g., a colleague who suggests we reach out to you). When we do, we treat that information consistent with this Policy.
We use the information we collect to:
We do not sell your personal information in the traditional sense, and we do not use your personal information for cross-context behavioral advertising.
If you are in the European Economic Area, United Kingdom, or Switzerland, our legal bases for processing your personal data under the GDPR are:
We share personal information only as described below — never in exchange for money or other valuable consideration.
etype.co uses the following categories of cookies and storage:
Your browser may send a "Do Not Track" or "Global Privacy Control" signal automatically with each request. We honor a Global Privacy Control signal as a valid request to opt out of sale or sharing of personal information (we don't sell or share, but we record the preference).
The Site loads typography from Google Fonts via Google's content-delivery network. When your browser downloads a font file, Google may receive your IP address; Google's use of that data is governed by the Google Privacy Policy. We do not pass any account identifiers to Google.
We engage the following categories of service providers. We have written agreements with each that restrict their use of your information to the services they perform for us.
| Category | Purpose | Examples |
|---|---|---|
| CRM / Lead intake | Storing and managing contact requests from our website forms | eMags CRM (operated by us internally) |
| Customer support | Tracking and responding to support inquiries | Zendesk |
| Analytics | Understanding aggregate Site traffic and usage patterns | Google Analytics |
| Hosting & infrastructure | Running and securing the Site | Google Cloud Platform |
| Sending transactional and marketing emails | SendGrid, Sailthru | |
| Payment processing | Processing publisher subscription payments (where applicable) | Stripe, PayPal, Payflow Pro |
| Fonts & static assets | Delivering site fonts | Google Fonts |
We keep personal information only for as long as it's needed for the purposes described in this Policy, plus a reasonable additional period for record-keeping, dispute resolution, and legal obligations.
We use commercially reasonable technical, administrative, and physical safeguards to protect personal information from loss, misuse, unauthorized access, disclosure, alteration, and destruction. These include TLS encryption for data in transit, access controls, regular backups, and logging.
No system is perfectly secure. We cannot guarantee absolute security and do not make any warranty that your data will remain confidential against every possible attack. If we become aware of a breach affecting your personal information, we will notify you in accordance with applicable law.
Depending on where you live, you may have some or all of the following rights with respect to your personal information:
To exercise these rights, contact us at privacy@etypeservices.com or call (512) 687-9055. We may need to verify your identity before responding. We do not discriminate against you for exercising a privacy right.
If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you specific rights.
In the past 12 months, we have collected the following categories of personal information from California residents (as defined by Cal. Civ. Code §1798.140):
Sources: directly from you, automatically from your interaction with the Site, and occasionally from public sources or referrals.
Business purposes: as described in §3 (How we use information).
Disclosures for a business purpose: to the service providers listed in §7, who are restricted from using the information for any other purpose.
We do not sell personal information for money, and we do not share personal information for cross-context behavioral advertising. Accordingly, we do not offer a "Do Not Sell or Share My Personal Information" link because we have nothing to opt you out of. We will, however, treat a Global Privacy Control signal as a recorded opt-out preference.
We do not collect sensitive personal information as defined by CPRA from California residents through the Site.
Email privacy@etypeservices.com with "California Privacy Request" in the subject line, or call (512) 687-9055. You may use an authorized agent (we will require proof of authorization).
If you reside in Texas, Virginia, Colorado, Connecticut, Utah, Oregon, Montana, Delaware, Iowa, New Jersey, Tennessee, Indiana, or another US state with a comprehensive privacy law, you may have rights similar to those described in §10. These typically include the rights of access, correction, deletion, portability, and opt-out of targeted advertising, sale, and certain profiling decisions.
Because we do not sell personal information, do not engage in targeted advertising, and do not perform automated decision-making with legal effects on you, the most relevant rights are access, correction, and deletion. To exercise them, contact privacy@etypeservices.com. We will respond within the timeframe required by the applicable law (typically 45 days, extendable once if necessary).
If you are a Texas resident, this Section together with the Site's other notices is intended to satisfy our obligations under the Texas Data Privacy and Security Act.
eType is a US-based company. We do not actively market our services to, or target, residents of the European Economic Area, United Kingdom, or Switzerland, and we have not designated an EU representative under Article 27 of the GDPR. If you reach out to us from one of those regions, the following applies:
The data controller is eType Services, LLC, P.O. Box 11590, Capitol Station, Austin, Texas 78711, USA. Our legal bases are described in §4. You have the rights described in §10, plus the right to lodge a complaint with your local supervisory authority (e.g., the UK ICO or your country's data protection authority).
Personal data is transferred to the United States. Where required, we rely on Standard Contractual Clauses or other approved transfer mechanisms.
The Site is intended for use by publishing professionals and is not directed to children under the age of 16. We do not knowingly collect personal information from anyone under 16. If you believe a child has provided us personal information, please contact privacy@etypeservices.com and we will delete it.
Reader-facing products operated by our publisher customers are governed by those publishers' own privacy policies and may have separate age requirements.
eType is based in the United States and operates its infrastructure in the United States. When you contact us from outside the United States, your information will be transferred to and processed in the United States, which may have data-protection laws different from your jurisdiction. By using the Site, you consent to such transfers, subject to the safeguards described in §13 where applicable.
We may update this Policy from time to time. When we do, we will revise the "Last Updated" date at the top. Material changes will be announced through the Site or by email where reasonable. Your continued use of the Site after the effective date constitutes acceptance of the updated Policy.
If you have questions about this Privacy Policy or how we handle personal information, please contact:
If you are a copyright owner (or authorized agent) and believe that any content on the Site infringes your copyright, please submit a notification to our Designated Copyright Agent pursuant to the Digital Millennium Copyright Act (17 U.S.C. §512(c)(3)) including:
Our Designated Copyright Agent:
If you fail to comply with all of the requirements above, your DMCA notice may not be valid.
If you believe your content was removed (or access disabled) as a result of mistake or misidentification, you may submit a counter-notification to the Copyright Agent including:
Upon receiving a valid counter-notification, we may send a copy to the original complainant and may re-post the removed content in 10–14 business days unless the original complainant files an action seeking a court order against the alleged infringer.