Practical writing for community newspaper publishers: postage, paywalls, production and the business of local news.
Periodicals rates went up 6.8% on July 12, with 9.3% within county. Here is the arithmetic on a typical weekly, and the surprisingly small number of subscribers you would need to move to erase it.
The question every publisher asks second and worries about first. Here is what actually moves, what usually breaks, and the questions to put to any vendor before you sign.
StaffingThe comparison is not $20 a page against a salary. It is $20 a page against a position you have not been able to fill for four months, and the Tuesday nights it is costing you.
AudienceGoogle traffic to US news sites is down more than a third in a year and executives expect it to keep falling. The channels that survive are the ones you own outright.
AudienceThe three models, what each does to a small paper's traffic and revenue, and the one factor that should decide it for you.
AudienceMost digital subscription churn is decided in the first month, before the reader has formed a habit. Here is what to do in that window, in order.