https://etypeservices.com/blog/ Practical writing for community newspaper publishers: postage, paywalls, production and the business of local news. en-us Mon, 03 Aug 2026 19:41:48 GMT https://etypeservices.com/blog/july-2026-postal-increase-community-newspapers.html https://etypeservices.com/blog/july-2026-postal-increase-community-newspapers.html Tue, 04 Aug 2026 12:00:00 GMT Periodicals rates went up 6.8% on July 12, with 9.3% within county. Here is the arithmetic on a typical weekly, and the surprisingly small number of subscribers you would need to move to erase it. https://etypeservices.com/blog/what-happens-to-your-archive-when-you-switch-platforms.html https://etypeservices.com/blog/what-happens-to-your-archive-when-you-switch-platforms.html Tue, 28 Jul 2026 12:00:00 GMT The question every publisher asks second and worries about first. Here is what actually moves, what usually breaks, and the questions to put to any vendor before you sign. https://etypeservices.com/blog/in-house-pagination-vs-outsourced-page-production.html https://etypeservices.com/blog/in-house-pagination-vs-outsourced-page-production.html Tue, 21 Jul 2026 12:00:00 GMT The comparison is not $20 a page against a salary. It is $20 a page against a position you have not been able to fill for four months, and the Tuesday nights it is costing you. https://etypeservices.com/blog/search-referrals-fell-what-still-sends-readers.html https://etypeservices.com/blog/search-referrals-fell-what-still-sends-readers.html Tue, 07 Jul 2026 12:00:00 GMT Google traffic to US news sites is down more than a third in a year and executives expect it to keep falling. The channels that survive are the ones you own outright. https://etypeservices.com/blog/choosing-a-paywall-for-a-community-weekly.html https://etypeservices.com/blog/choosing-a-paywall-for-a-community-weekly.html Tue, 30 Jun 2026 12:00:00 GMT The three models, what each does to a small paper's traffic and revenue, and the one factor that should decide it for you. https://etypeservices.com/blog/paywall-onboarding-first-thirty-days.html https://etypeservices.com/blog/paywall-onboarding-first-thirty-days.html Tue, 23 Jun 2026 12:00:00 GMT Most digital subscription churn is decided in the first month, before the reader has formed a habit. Here is what to do in that window, in order.